Politique de confidentialité

Privacy Policy

Last updated: August 17, 2026

NOTE: Please read this privacy policy in its entirety before using our website. For the purposes of this privacy policy, the company [Samson] will be referred to as "THE ORGANIZATION".

Thank you for visiting THE ORGANIZATION's website and reviewing its privacy policy (hereinafter referred to as the Policy).

By browsing our website or using our systems or services, you acknowledge that you have read and understood this Policy and consent to your personal data and information being processed in accordance with it, where applicable.

This Privacy Policy consists of the following elements:

  • Objectives of the privacy policy;
  • Effective date;
  • Methods for obtaining consent;
  • Objectives of data collection;
  • Personal information collected;
  • Purposes of data processing;
  • Processing methods used;
  • Terms of access to and control of personal information;
  • Sharing and reasons for sharing personal information with third parties;
  • Use of cookies and similar technologies;
  • Retention of personal information.

1. Objectives of the privacy policy

Respect for privacy and the protection of personal information are essential to us; therefore, through this Policy, we intend to protect them in compliance with applicable laws.

To ensure this protection, THE ORGANIZATION undertakes to collect, process, and share information that allows an individual to be identified only when that individual has consented, unless permitted or required by law, in which case your consent will not be required.

The objective of the Policy is to inform users of the reasons for and the manner in which THE ORGANIZATION, or anyone acting on its behalf, will collect and use their personal information. It is intended to be written in plain language to ensure informed consent from users.

For the purposes of this Policy, "personal information" means any information about an identifiable individual or information that allows an individual to be identified. To the extent possible, we will anonymize, pseudonymize, and/or aggregate this information so that it no longer identifies an individual.

2. Effective date

This Policy applies as of September 1, 2023.

3. Methods for obtaining consent

We commit to obtaining consent before collecting an individual's personal information. Consent can be explicit and may be provided directly by the individual or by their authorized representative.

We favor obtaining explicit consent, whether verbally, electronically, or in writing.

If we wish to use personal information for a new purpose, we will describe the intended use and request consent again.

It is not always possible, particularly in the context of a government request, to obtain an individual's consent to collect, use, or communicate their personal information. We commit to never communicating this type of information other than in compliance with this Policy, unless required or permitted by law.

4. Objectives of data collection

The information collected is gathered in accordance with the purposes and objectives set out in this privacy policy.

Here are some of the reasons why we collect your personal information:

  • To provide products and services: We will collect and process the data and information necessary to fulfill our mission and contractual obligations.
  • To maintain and improve these products and services: The data collected during your interactions with our services may be used to analyze and improve the performance of our products and services.
  • To develop new products and services as well as for AI: Collected data may be used within a research and development framework to offer new products and services to our users, including through advertising and marketing communications. In addition, collected and aggregated data may be processed by algorithms using artificial intelligence.
  • To offer personalized products and services: The collection and analysis of data generated by your interactions with our services allow us to develop and create products and services that are relevant to best meet your cultural and entertainment expectations, including establishing accommodation measures for clients who require them.
  • To evaluate the performance of products and services: Data is collected to gather insights on both the benefits and drawbacks of our products and services, allowing us to evaluate and resolve issues when necessary, including through surveys. This helps us ensure the quality of our products and services while promoting risk management.
  • To protect the privacy of our users: The data collected allows us to verify identity and protect the privacy of individuals who communicate with us by phone, electronically, or through other means.
  • To comply with legal obligations: Data is gathered to satisfy obligations arising from laws, regulations, or international treaties.

5. Personal information collected

THE ORGANIZATION may collect personal information in various forms, but will do so only by lawful means and solely for the necessary purposes disclosed to you, as described in this Policy, or when permitted or required by law.

The personal information collected, as well as its sensitivity, may vary depending on the context in which interactions between you and THE ORGANIZATION occur. That is why we must inform you first and foremost about the nature of the personal information we use.

We protect all personal information collected. Among the personal information that may be collected and used, we pay special attention to:

Name and contact information. First and last name, email address, mailing address, phone number, and similar data used to communicate with you.

Identity credentials. Passwords, password hints, and similar security information used for authentication and account access.

Demographic data. Data about you such as your age, gender, country, and language of communication.

Payment data. Data necessary to process your payments, such as payment instrument numbers (e.g., credit card number) and the associated security code.

Subscription data. Information regarding your subscriptions related to cultural events, as well as newsletters from cultural organizations.

Images and sounds. Audiovisual data used to ensure the safety of our users, particularly at locations where cultural events occur for which we act as organizers or hosts.

Interactions. Data related to your use of created websites, platforms, and tools. This includes data you provide to use the products. In other cases, such as error reports, this is data we generate.

Other examples of interaction data we collect include:

  • Browsing and usage data.
    For example:
    • Payment and account history. Data about items you purchase and activities associated with your account.
    • Troubleshooting and help data. Data you provide when contacting THE ORGANIZATION for help, including the products you use, and other details that help us solve your issue.
  • Interests and preferences. Data about your interests and preferences. Aside from the information you explicitly provide, other data we collect sometimes allows us to define or infer your interests and preferences.
  • Content consumption data. Data about media content (e.g., TV, video, music, audio, books, apps, and games) accessed through our products.
  • Searches and commands. Search queries and commands you use when navigating our website.
  • Location data. Data, which may be precise or imprecise, about your device's location. For example, location data may be collected from a device's IP address or from your account profile data indicating your general location, such as a city name or postal code.
  • Other data. Other data provided when using our website, including, but not limited to, data from Google Analytics and other statistical tools.

6. Purposes of data processing

Providing our products and services. We use data to operate our products and services, and to provide you with rich, interactive experiences.

Product and/or service improvement. We use data to improve our products, notably by adding new features or capabilities (Error report during a transaction, when consulting a specific section of our website, etc.).

Personalization. Some products include personalized features, such as recommendations that optimize your experience and satisfaction. These features use automated processes to tailor your experiences based on data we hold about you, such as inferences we make about you and your product usage, activities, interests, and location.

Product and/or service development. We use data to develop new products. For example, we use personal information that we anonymize or pseudonymize to better understand our customers' needs.

Customer support. We use data to diagnose and resolve issues with products and/or services, restore access to your personal account, and provide other support and assistance services.

Contributing to security and troubleshooting. We use data to help secure and troubleshoot our products and services. This includes using data to ensure the security of services offered to our customers, detecting malicious software and activities, resolving performance and compatibility issues to help customers get the most out of their experience, and informing them of product and service updates. This may include using automated systems to detect security issues.

Security. We use data to protect the security of our products and our customers.

Surveys and promotional communications. We use the data we collect to deliver surveys and promotional communications. You can sign up for email subscriptions, respond to surveys, and choose whether or not to receive promotional communications from THE ORGANIZATION by email, SMS, postal mail, and phone. For more information on managing your contact details, email subscriptions, and promotional communications, see the Terms of access to and control of your personal information section of this Policy.

Relevant offers. THE ORGANIZATION uses data to provide you with relevant and important information regarding offered products and services. We analyze data from different sources to predict what information will be most interesting and relevant to you and communicate it in various ways. For example, we may predict your interests and suggest new activities you might enjoy.

Advertising. THE ORGANIZATION uses data collected through its interactions with you, certain products of ours, and third-party websites to advertise our products and services, including on third-party sites. We may sometimes use automated processes to make advertisements more relevant.

Business transactions. We use data to process your transactions with us. For example, we may process payment information to provide customers with product subscriptions and use contact details to deliver products purchased on our web platforms or in person.

Reporting and business operations. We use data to analyze our operations and improve decision-making. This enables us to make informed decisions and generate reports on the performance of our activities.

Protection of rights and property. We use data to detect and prevent fraud, resolve disputes, enforce contracts, and protect our property. We may use automated processes to detect and prevent activities that violate our rights and those of third parties.

Legal compliance. We process data to comply with the law. For example, we use our customers' age to ensure we fulfill our obligations regarding child privacy protection or to confirm that customers meet recommended audience age guidelines. We also process contact information and identifiers to help customers exercise their data protection rights.

Research. We use data to conduct research, including for scientific purposes and in the public interest, where permitted by law.

7. Processing methods used

THE ORGANIZATION places the highest importance on the security of your personal information and undertakes to process it in accordance with industry standards and practices, solely for the purposes for which it is collected as described in this Policy or in a specific notice to that effect. Nevertheless, absolute protection is impossible given the inherent security limits of Internet transmissions. Information transmitted to us is therefore ultimately done at the user's own risk.

8. Terms of access to and control of personal information

THE ORGANIZATION ensures that all personal information in its possession is as accurate, current, and complete as necessary for the purposes for which it is used.

From the date required by law, you have the right to request access to your personal information for verification purposes and to request correction if it is inaccurate. If you believe your personal information is inaccurate or if you wish to access your personal information, you may submit a request using the contact details provided at the end of this Policy.

Within the scope of our resources, we will provide you with timely access to your personal information. However, as a security measure, we may need to verify your identity.

Furthermore, there may be circumstances where we cannot grant access to your personal information. Specifically, this applies when access could lead to the disclosure of another person's personal information and that person refuses to consent to such disclosure, or when legal restrictions apply. If such a situation arises, we will notify you of the reason why access cannot be granted.

If your request concerns data appearing on third-party web pages or platforms, please contact those third parties directly.

9. Sharing and reasons for sharing personal information with third parties

We do not share your personal information with companies, organizations, or individuals outside of THE ORGANIZATION, except with our authorized suppliers and partners who require access to the information for the purposes listed in this Policy and within its limits, as well as in the following cases:

  • With your consent.
  • For storage in cloud servers, in which case personal information might transit through third-party jurisdictions. Note that we only retain the services of reputable companies equipped with privacy policies.
  • For external processing needs: We transmit personal information to other trusted companies or individuals who process it on our behalf, according to our instructions, in compliance with this privacy policy, with a degree of data security at least equivalent to ours and in respect of any other appropriate security and confidentiality measures.
  • For legal reasons: We transmit personal information outside our company if access to it is necessary to comply with applicable laws and regulations.

THE ORGANIZATION undertakes not to sell or rent your personal information to any third party.

10. Cookies and similar technologies

THE ORGANIZATION may use cookies, web beacons, tracking pixels, log files, or other technologies to collect certain personal information regarding visitors to our websites, as well as recipients of our newsletters, invitations, and other communications. Cookies are pieces of information sent by the server to the browser during a website visit, allowing the current connection to be uniquely identified. This data may include, but is not limited to, information such as your Internet Protocol (IP) address, browser type, browser version, pages of our site you visit, time and date of your visit, time spent, and other statistics.

The cookies used notably serve to recall search history as well as shopping carts (e.g., online purchases) tied to the session, facilitating the user's online browsing experience. It is important to know that enabling the cookie option may, depending on the chosen configuration, allow other servers to install cookies on your system. You can adjust your browser settings to notify you of the presence of cookies, giving you the choice to accept or decline them.

Please note that our website may contain links or references to third-party sites. This Policy ceases to apply upon leaving our website, and THE ORGANIZATION is not responsible for the collection or processing of personal information by these third parties or through these external sources.

11. Retention of personal information

THE ORGANIZATION keeps collected data for different periods of time, depending on its nature and utility in offering our products and services. During the retention period, THE ORGANIZATION takes physical and technical measures to ensure the security of data containing personal information.

The primary locations where personal information is stored are the cities in which THE ORGANIZATION maintains offices or facilities, and the cities in which the web hosting provider maintains servers containing data collected by THE ORGANIZATION.

Personal information may be retained outside the country in which you live if a third-party supplier or another entity to whom we disclose personal information in accordance with this Policy is located outside the country. In such cases, personal information may be subject to local laws of the countries or territories in which the information is collected, used, disclosed, or stored, and governmental and law enforcement authorities of those countries or territories may have access to it.

Once the retention period has expired, personal information is destroyed. Only statistics or reports containing de-identified and anonymized data may be kept for extended periods.

Other Information

Amendments to these rules:

We make changes to this Privacy Policy from time to time. Any reduction of your rights under this Privacy Policy will not be applied without your explicit consent. We always indicate the date on which the latest modifications were made and allow you access to archived versions for review. If changes are significant, we will post a prominent notice on our website (including, for certain services, via email notification).

Person responsible for the protection of personal information:

For any questions, to provide comments, or to lodge a complaint regarding this policy, you may contact us:

Email
85 Victoria Street, Gatineau, QC J8X 2A3
819.772.0044